Rich Gardens.
turning a farmer cooperative into a working digital marketplace

A marketing site and a purpose-built platform, designed together so a Kenyan agri-market linkage company could go from paper-and-phone-calls to a verified, trackable supply chain.

Client:

Rich Gardens

Sector:

Agriculture & Trade

Services:

Brand Identity, SEO, Web Design, Product Build

Platform:

WordPress + WooCommerce

Brand Identity

Before a single page was built, Rich Gardens needed to look like the trustworthy, professional operation it was setting out to be — not an informal broker. IntelCreative developed the full visual identity: logo, corporate branding, and social media branding, all grounded in the produce itself rather than a generic “agri-tech green.”

Marketing Site

A signature route-line motif ties every section back to the business’s actual job: linking farm to market.

The Brief

Rich Gardens connects smallholder farmers to bulk buyers across Nairobi: hotels, supermarkets, exporters, and more. The business model only works if buyers can trust that what they’re ordering is real, is graded properly, and is coming from a farmer who’s actually been verified. None of that existed yet not the brand, there was not a site, or a system behind it.

Brand refresh & optimisation
Website updates and maintenance
Campaign optimisation
Ongoing creative support

Rich Gardens. turning a farmer cooperative into a working digital marketplace